Jimmy Jellinek serves as Vice President of Entertainment and Programming for Heavy.com. He is responsible for the creation and execution of all original programming, including the recent viral Web series, “Over the Hills.” Formerly, he served as editor and branding expert for the world’s largest general-interest men’s magazines, including: FHM, Stuff Magazine and, most recently, Maxim Magazine. Before joining Dennis Publishing, he was the editor-in-chief of Complex magazine. He began his career working at Rolling Stone, then moved on to Details magazine and FHM magazine. Over the past 10 years, he has written in-depth features, plus crime, service, and travel articles for the likes of Rolling Stone, Men’s Journal, The New York Times Magazine, New York Magazine, New York Post, The Face, GQ, Wired, and Time Out New York.