John Lumpkin is Senior Vice President of Sales Strategy & Partnerships for Heavy.com where he is responsible for raising brand awareness in the media community and advancing multiplatform marketing to men. In addition to establishing key partnerships in the automotive, fashion, and consumer products industries, Lumpkin oversees the development of new marketing programs, sales materials and overall sales communications.

Prior to Heavy, Lumpkin quickly rose through the ranks at Dennis Publishing to become Publisher of Stuff Magazine, the second largest young men’s monthly. In his role he was responsible for managing the magazine’s national ad sales, marketing, events and public relations. He successfully launched award winning, men’s marketing initiatives, the Stuff Style Awards and Toys for Bigger Boys. For his accomplishments, Lumpkin was honored as a Sales Leader of the year by MIN.

Prior to joining Stuff, Lumpkin served as the cross media specialist for Playboy Enterprises pioneering cross-media advertising programs in the men’s market pre-boom and post-internet bust.

Lumpkin holds a BA in Marketing from Indiana University, Kelley School of Business.