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HEAVY.COM TO LAUNCH FIRST VIDEO DOWNLOAD CONTENT FOR VIRGIN MOBILE’S “SLIDER SONIC” PHONE
No. 1 Broadband Network to Provide Exclusive Video Programming, Including “The Imperfects,” a New Animated Series From Marvel and EA and Other Hit Heavy.com Programs
Following Its Success as the First Video Provider for Sony’s Hit PSP, Heavy.com Takes on Virgin Mobile USA
New York, NY – September 27, 2005: Heavy.com, the world’s leading broadband network with more than 6 million unique viewers monthly, today announced that it has again been selected for a hit new mobile device. Heavy.com will be the first downloadable at video content provider for Virgin Mobile’s new “Slider Sonic” music and video phone. Previously, Sony selected Heavy.com as its first video content partner for the multi-media PSP player.
Through Heavy2Go downloads, Virgin Mobile Slider Sonic users will gain exclusive access to Heavy.com programming, including “The Imperfects,” a new animated series from Marvel and EA. Heavy’s hit machinima series “Pimp My Weapon,” together with its legendary series “Behind the Music that Sucks” and the prankster-sheik extreme sports show “Blisster” are also available for download.
Heavy’s content is the first downloadable video entertainment available for the Slider Sonic. The entire download and sync process takes less than five minutes.
“Virgin Mobile is a great distribution platform for Heavy’s programming,” said David Carson, Co-CEO of Heavy.com. “We’re looking forward to developing even more content for their mobile devices. The Heavy and Virgin Mobile brands fit nicely together.”
About Heavy.com
Heavy.com is the world’s leading broadband network with more than 6 million unique viewers monthly (Nielsen) and a viral reach of 65 million taste-challenged pop culture junkies. Its programming staples include “Behind the Music that Sucks,” “Contagious,” “Blisster” and “Sith Happens.” Portions of Heavy’s library of animation and live-action shorts are available for free download to the Virgin Mobile Slider Sonic phone and the Sony PlayStation Portable. Advertisers on the broadband network include Diesel, Axe, Sony and Nike.
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