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HEAVY.COM SERVES UP AN ENORMOUS NUMBER OF STREAMS AND DOWNLOADS FOR VIDEO iPOD®

iPod® Users “HAVE IT YOUR WAY®” With BURGER KING®-Sponsored “MUST STREAM TV”

New York, NY – November 10, 2005: In less than a week since launching the first-ever sponsored video iPod® downloads, Heavy.com has served up more than 2.5 million streams and 500 downloads of its “Kingky” videos. Last Thursday (November 3rd), Heavy began offering a menu of comedic shorts for free download to the video iPod® through Burger King Corporation’s (BKC) sponsorship. And the results are an enormous success!

BKC is sponsoring Heavy’s fall season of “MUST STREAM TV” exclusively for the video iPod® as well as classics such as “Behind the Music that Sucks,” with episodes featuring Puffy P. Diddy, Tupac, Dr. Dre and Eminem. WPP Group’s VML in New York created the concept and campaign in concert with Heavy.

Free streams and downloads are available at: http://heavy.com/heavy.php.

In addition, a user-generated video, “King Gone Wild,” is available for download, which features a masked King attempting to order America’s most beloved fire-grilled hamburger sandwich at a competitor’s restaurant location. Needless to say, this quick service retailer is unable to satiate the King’s desire for a Whopper® sandwich.

“These early stream and download numbers speak loud and clear that consumers want to HAVE IT YOUR WAY® on the iPod® thanks to Burger King Corporation’s unique sponsorship of Heavy’s programming,” said David Carson, co-CEO of Heavy.com. “We’re thrilled to have the support of this ‘taste maker’ in fast food—and to extend our hit programming to yet another hot video device.”

About Heavy.com
Heavy.com is the world’s leading broadband network with more than 6 million unique viewers monthly (Nielsen) and a viral reach of 65 million taste-challenged pop culture junkies. Its programming staples include “Behind the Music that Sucks,” “Contagious,” “Blisster” and “Sith Happens.” Portions of Heavy’s library of animation and live-action shorts are available for free download to the Virgin Mobile Slider Sonic phone and the Sony PlayStation Portable. Advertisers on the broadband network include Diesel, Axe, Sony and Nike.

About Burger King Corporation
The BURGER KING® system operates more than 11,000 restaurants in all 50 states and in more than 60 countries and territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.

Burger King Holdings Inc., the parent company, is private and independently owned by an equity sponsor group comprised of Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners. To learn more about BURGER KING®, please visit the company’s Web site at http://www.burgerking.com.

 

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