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HEAVY.COM HOSTS FIRST-EVER DIGITAL AD UPFRONTS
The No. 1 Digital Entertainment Brand Previews its Spring Lineup of “Must Stream TV” Programming for Broadband and Mobile
New Spring Fare: Heavy Introduces “Massively Social Shows,” The Manly-Man Games, Heavy News and an Entirely New Network—Teriyaki Strips
New York, NY – March 27, 2006: In an advertising first, Heavy.com, the world’s No. 1 digital entertainment brand with more than 10 million unique viewers monthly (Nielsen), will preview its spring 2006 slate of “Must Stream TV” programming for a select number of New York, Los Angeles, Chicago and Detroit agencies. Available for broadband and mobile, Heavy’s programming has built cult audiences of 18 – 34 year old males who spend an average of 30 minutes per session. This spring, the entertainment behemoth debuts 30 hours of fresh original programming guaranteed to amuse, titillate and satisfy even the most voracious entertainment junkie.
Heavy’s new “Must Stream TV” shows include:
The Massive Mating Game
The first-ever game show played on cell phones! Now, any ordinary guy can win a date with the girl he wished lived next door—if he has the endurance!
Behind The Music That Sucks
In April, Heavy launches a whole new season of its enduring pop culture fave. Featuring aging divas, poor taste and William Shatner, BTMS boldly goes where VH1 doesn’t dare. Brand new episodes profile Baby Spears-Federline, R. Kelly, Kanye West, The O.C. and Lindsay Lohan.
The Manly-Man Games
“The Man Show meets a VERY Special Olympics” in Heavy’s first-ever sports spectacular. It’s the Super Bowl for the ordinary guy—the chance for him to go for the gold on a national stage, no matter how ridiculous his ability!
American Suck Countdown
Casey Kasem gets a run for his money in this perverse look at who’s hot on the charts. Who’s currently sucking the most in the music world? Who’s so bad that they’re not good, but still just bad? Each week, viewers have the opportunity to choose the suckiest.
Machinima
From the same folks who brought you Pimp My Weapon, Tourettes Cowboy and Archibald of Uranus, will come ten new machinima shows this season!
Heavy News
Anchored by a celebrity news puppet, Heavy News is what would happen if Triumph the Insult Comic Dog sparred with Bill O’Reilly and Ted Koppel while completely thumbing his nose at the outrageous antics of a surly C-SPAN crew.
“Advertisers are clamoring for original content that young people can watch on broadband and on mobile devices,” said David Carson, Co-CEO of Heavy.com. “We’ve produced a blockbuster season of new programming—humorous, outrageous shows that TV can’t do. And we’re delivering it in the formats that young people demand.”
In January, Nielsen//NetRatings named Heavy the 7th Fastest Growing Web Brand. Nielsen counts Heavy’s viewership at more than 10 million unique visitors per month, the majority of which are young males, a demographic highly coveted by advertisers.
About Heavy.com
Heavy.com is the Number 1 digital entertainment brand for 18 – 34 year old guys with more than 10 million unique viewers monthly (Nielsen) and a viral reach of 65 million taste-challenged pop culture junkies. Its programming staples include “Behind the Music that Sucks,” “Pimp My Weapon,” “Contagious,” “Blisster” and “Tourettes Cowboy.” Portions of Heavy’s library of animation and live-action shorts are available for free download to the video iPod and the Sony PSP. Advertisers on the broadband network include Diesel, Axe, Sony and Nike.
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