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HEAVY.COM NAMES DAVID U.K. VICE PRESIDENT AND GENERAL MANAGER OF HEAVY CANADA

International Media Executive to Launch Canadian Division of Leading Global Digital Brand

New York, NY – January 22, 2007: Heavy.com, a leading broadband destination and home of Behind the Music That Sucks and Superficial Friends, today announced the appointment of David U.K. as Vice President and General Manager of Heavy Canada. Managing Director, Heavy Worldwide Joey Jodar made the announcement. David U.K. will oversee Heavy’s Canadian business, including all revenue, ad sales, affiliate relations, content licensing and distribution. Mr. U.K. has opened Heavy’s Toronto office, the first for the company outside of its New York City headquarters.

“We’re honored to welcome David U.K. to Heavy Worldwide,” said Joey Jodar. “As our first Canadian executive, David U.K.’s leadership will be key to a successful launch of Heavy Canada, while providing ongoing direction of the brand in the months and years to come.”

“Heavy is perfectly positioned to become a leading broadband destination in Canada providing an engaging and measurable marketing platform in a television-like environment to reach the elusive 18-34 year old male,” said David U.K.

David U.K. launched and managed the interactive media division, Standard Interactive, for Canada’s largest private broadcast company, Standard Broadcasting. He most recently held the position of Vice President, Sales and Strategic Alliances, where he: developed the business model; managed sales and ad operations; client services and affiliate site relations product management; strategic partnerships and non-traditional revenue opportunities. During his tenure at Standard Interactive, David U.K. increased gross revenues year-over-year, and the audience increased 636% with a 174% increase in ranking against the competition.

Prior to Standard Interactive, David held international management positions at a number of prominent media companies, including: Promenade Magazine, New York (VP and Publisher), UGO Networks, Inc. New York (Director of Sponsorships, Sales and E-commerce), Shift Multimedia (East Coast Advertising Manager); and at TIME Inc. Asia/CNN/Time Warner, Hong Kong (Senior Advertising Manager), among other companies.

He now resides in Toronto, Ontario, Canada.

About Heavy.com
Heavy is one of the web’s leading consumer media companies and the leader for 18-34 year old males, which is a key demographic for marketers and advertisers. Heavy combines its own unique programming with those of its users to create an environment where you can control and even participate in your own media experience. Heavy empowers its audience to share, editorialize, and create their own content as well as provide its own library of programming. Heavy’s programming staples include “Superficial Friends,” “The Massive Mating Game,” “Heavy News,” “Behind the Music that Sucks,” “Heavy’s Angels,” “Transworld”, “Contagious,” “Blisster” and “Tourettes Cowboy.” Portions of Heavy’s library of animation and live-action shorts are available for free download to the Sony PlayStation Portable and the Video iPod. Advertisers on the broadband network include Coors, Nissan, Panasonic, Diesel, Axe, Sony and Nike.