JOOST GETS HEAVY

Heavy to Distribute Original Video Content on New Internet Television Platform

New York–May 7, 2007: Heavy.com, one of the web’s leading online brands and the leader for 18-34 year old guys, today announced that it will showcase its original programming on Joost™ (www.joost.com), the world’s first broadcast-quality Internet television service.

Heavy will provide programming from several of its brands for launch. In the beginning, Heavy will offer three broad categories on its channel: Heavy Animation, Heavy Comedy and Heavy Gurls. The Heavy Animation channel will launch with the new sci-fi anime “Kung Fu Jimmy Chow” and also feature episodes of “Superficial Friends,” among others. Heavy Comedy’s offerings will feature a number of hit shows, including episodes of “Ashy to Classy,” and “Kensington Report.” Heavy Gurls’ offerings will showcase episodes of a number of programs, including “Heavy’s Angels” and “The Massive Mating Game.”

“Heavy has always been committed to innovation. We look forward to being a part of the development of Joost’s platform,” said Simon Assaad, co-CEO of Heavy. “It’s an opportunity to grow the broadband video marketplace and to innovate with consumers and advertisers.”

Founded by Janus Friis and Niklas Zennström, Joost combines the best of TV and the best of the Internet by offering viewers a unique, TV-like experience enhanced with the choice, control and flexibility of Web 2.0. Joost is the first online, global TV distribution platform, bringing together advertisers, content owners and viewers in an interactive, community-driven environment.

Yvette Alberdingk Thijm, executive vice president of content strategy and acquisition, said, “With the high quality of our videos and the interactive, community elements of our widgets, Joost provides a unique environment for Heavy’s fans to enjoy their favorite programs online. Heavy is a digital innovator, and their programming is one example of the wide range of programming we offer on Joost.”

About Heavy.com Heavy is one of the web’s leading consumer media companies and the leader for 18-34 year old males, which is a key demographic for marketers and advertisers. Heavy combines its own unique programming with those of its users to create an environment where you can control and even participate in your own media experience. Heavy empowers its audience to share, editorialize, and create their own content as well as provide its own library of programming. Heavy’s programming staples include “Superficial Friends,” “Kung Fu Jimmy chow”, “The Massive Mating Game,” “Heavy News,” “Behind the Music that Sucks,” “Heavy’s Angels,” “Contagious,” “Blisster” and “Tourettes Cowboy.” Portions of Heavy’s library of animation and live-action shorts are available for free download to the Sony PlayStation Portable and the Video iPod. Advertisers on the broadband network include Coors, Nissan, Panasonic, Diesel, Axe, Sony and Nike.

Press Contacts: For Heavy
Lane Buschel / Chris Macowski
The Morris + King Company
212-561-7454 / 212-561-7459 lane.buschel@morris-king.com chris.macowski@morris-king.com