HEAVY NOW ON PRIMETIME TV IN CANADA

Heavy’s Original Programming to be Featured on Alliance Atlantis Networks IFC, Showcase Diva and Showcase Action

Toronto, ON– July 26, 2007: Online is meeting primetime as original online content from Heavy.com, one of the web’s leading online brands and the leader for 18-34 year old guys, is hitting TV screens across Canada. Heavy.com today announced plans to release original Heavy programming to various Alliance Atlantis broadcast channels, marking one of the first deals in Canada to drive web content to primetime television. IFC, Showcase Diva and Showcase Action will air Behind the Music that Sucks, Superficial Friends and Heavy Half Hour.

“Heavy is across all media platforms internationally, but this is the first chance for Canadians to watch Heavy on television,” said David U.K, vice president and general manager, Heavy Canada. “Showing our programming on Alliance Atlantis’ channels in primetime will introduce Heavy to a fresh set of viewers and undoubtedly strengthen Heavy’s role in Canadian entertainment.”

“Heavy’s irreverent content is a perfect fit for our channels,” said Marni Shulman, Vice-President of Content, IFC, Showcase Action and Showcase Diva. “We’re thrilled to offer our viewers an exclusive look at these hysterical, edgy shows.” Heavy programming set to air on Alliance Atlantis broadcast channels includes:

Behind the Music That Sucks
Sucky music surrounds us every day – find out why
• Airs Saturdays at 9:30 p.m. ET, premiering September 8 on IFC

Superficial Friends
Gathered in the Great Hall of Anorexia are five of the most self-important celebrities ever assembled! Lindsay Lohan, Paris Hilton, Nicole Richie and the Olsen Twins! Dedicated to selfishness and social ignorance, they are … The Superficial Friends!
• Airs on Showcase Diva, interstitially, premiering in August.

The Heavy Half Hour
A half-hour of the best of Heavy, including selections from: ”American Suck Countdown;” “Blisster;” “Heavy Horror;” “Kensington Report;” Kung Fu Jimmy Chow;” “Superficial Friends,” “Techsmart with Ron Jeremy” and “Workout from the Pen.” (full show descriptions in grid below)
• Airs Saturdays at 9:30 p.m. ET, premiering October 6 on Showcase Action.

Series Descriptions

American Suck Countdown - American Suck Countdown has a snide comic tone, featuring irreverent, often vulgar, commentary on pop culture figures, objects and news events. Each weekly piece is presented as a “Top 10 list”, and is - appropriately - narrated by a Casey Kasem sound-alike.

Blisster - All extreme stunts, occasional extreme pain. Features clip reels of Warren Miller-style extreme sport stunt footage and odd-ball pranks, set to a skate punk soundtrack.

Heavy Horror - Slasher clips, psychological horror and old school monster mayhem. If you’ve got the guts.

The Kensington Report - A hard-hitting, matter-of-fact British-style news program delivering insight, commentary, and in some cases, the truth. Episodes tackle seminal topics from the potential global threat of mindjacking to the hidden connections between cheese and racism.

Kung Fu Jimmy Chow - Jimmy Chow is a kung fu master on a mission of vengeance: to kill his nemesis, the masked kung fu mistress called The Purple Lady. Along the way, he picks up mall jobs and battles the Purple Lady’s cleverly disguised army of assassins, The Purple Ninjas.

Techsmart with Ron Jeremy - American icon Ron Jeremy has teamed with Heavy News and is hosting his own technology review show. Each irreverent, Andy Rooney-style review of technology starts with an informative opening, then Ron takes to the street to find out what the people think about cellphones, video games, cars and more—and finally gives his conclusion on the nature of technology in society.

Workout from the Pen - Looking to shed a few pounds? Heavy’s latest fitness program takes you “inside” fitness with the convicts from the prison exercise yard! Jesus, Hawk, Lil’ Midget, Tyreese, and Ramon know how to keep their bodies in shape, and they don’t need spandex shorts to do it. They’re stronger than Sing Sing, rougher than Riker’s, more athletic than Alcatraz, and they’ll whip you into shape … with conviction! Stars Frank Alvarez (CSI: Miami, The Shield, 24, Entourage) as your host, Jesus.

About Heavy.com
Heavy is one of the web’s leading consumer media companies and the leader for 18-34 year old males, which is a key demographic for marketers and advertisers. Heavy combines its own unique programming with those of its users to create an environment where you can control and even participate in your own media experience. Heavy empowers its audience to share, editorialize, and create their own content as well as provide its own library of programming. Heavy’s programming staples include “ Knob Hockey”, “Superficial Friends,” “ Heavy Sports”, “The Massive Mating Game,” “Heavy News,” “Behind the Music that Sucks,” “Heavy’s Angels,” “Transworld Sports”, “Contagious,” “Blisster” and “Tourettes Cowboy.” Portions of Heavy’s library of animation and live-action shorts are available for free download to the Sony PlayStation Portable and the Video iPod. Advertisers on the broadband network include Virgin Mobile, Molson’s Canadian and Coors Light, Honda, Warner Films, Paramount Films, Wendy’s, Nissan, Panasonic, Diesel, Axe, Sony and Nike.

About Alliance Atlantis
Showcase Action brings you explosive and steamy action, with spies and tough guys, adventurers and Kung Fu masters – uncut, 24 hours a day.

Showcase’s sassy sister, Showcase Diva, offers star-studded movies with a bold female attitude.

IFC is the network devoted to pop culture. See the movies everyone raves about from award-winners like Fargo and The Usual Suspects, to groundbreakers like Reservoir Dogs and Traffic, to cult hits like Clerks, eight movies air uncut every day. Plus, get bonus movie features, exclusive series about the worlds of filmmaking, comedy and music, and behind-the-scenes access to the hippest stars.

About Alliance Atlantis Communications
Alliance Atlantis offers Canadians 13 well-branded specialty channels boasting targeted, high-quality programming. The Company also co-produces and distributes the hit CSI franchise and indirectly holds a 51% limited partnership interest in Motion Picture Distribution LP, a leading distributor of motion pictures in Canada, with motion picture distribution operations in the United Kingdom and Spain. The Company’s common shares are listed on the Toronto Stock Exchange - trading symbols AAC.A and AAC.B. The Company’s website is www.allianceatlantis.com.

Press Contacts:
For Heavy.com
Erica Faltous
Hill & Knowlton
Tel. 416-413-4695
erica.faltous@hillandknowlton.ca

For Alliance Atlantis Communications
Geneviève Parent
Communications Coordinator, Dramatic
Tel. 416-967-3194
genevieve.parent@allianceatlantis.com