HEAVY.COM LAUNCHES THE HUSKY NETWORK—A PREMIUM VIDEO AD NETWORK—IN PUBLIC BETA

Creates New Ad Inventory Around High Quality Video; Allows Bloggers and Publishers the Opportunity to Monetize Their Video

– And, It Works on Any Video Format! –

New York, NY – August 13, 2007: Heavy.com, one of the web’s leading online brands and the leader for 18-34 year old guys, today announced the public beta launch of the Husky Network, a premium video ad network created for video content across the web. The Husky Network wraps any video player (YouTube, Revver, Google and more!) with a “Video-Skin,” a premium, high CPM ad unit, designed for brand advertisers.

For advertisers, the Husky Network is building unprecedented reach around video—in all video formats. Husky also enables advertiser access to specific psychographics and includes vertical networks such as music, gossip-entertainment and action sports.

“For more than three years, Heavy has used video skins, attracting national brand advertisers who seek highly engaged consumers with strong click-throughs,” said David Carson, co-founder and co-CEO of Heavy.com. “We know how to monetize online video. Now, through the Husky Network, we’re offering it to publishers and bloggers outside of Heavy.”

For additional information and to view a video demo, please visit: http://www.huskynetwork.com

About Heavy.com
Heavy is one of the web’s leading consumer media companies and the leader for 18-34 year old males, which is a key demographic for marketers and advertisers. Heavy combines its own unique programming with those of its users to create an environment where you can control and even participate in your own media experience. Heavy empowers its audience to share, editorialize, and create their own content as well as provide its own library of programming. Heavy’s programming staples include “Superficial Friends,” “Kung Fu Jimmy Chow,” “The Massive Mating Game,” “Heavy News,” “Behind the Music that Sucks,” “Heavy’s Angels,” “Contagious,” “Blisster” and “Tourettes Cowboy.” Portions of Heavy’s library of animation and live-action shorts are available on Verizon V-Cast, Verizon Fios, Comcast VOD, Tivo, Sony PSP, Apple iPod and Joost. Advertisers on the broadband network include Coors, Nissan, Panasonic, Diesel, Axe, Sony and Nike.

Press Contacts:
The Morris + King Company
Andy Morris / Chris Macowski
212-561-7465 / 212-561-7459
andy.morris@morris-king.com
chris.macowski@morris-king.com