HEAVY ADDS SENIOR EXECUTIVES TO MANAGEMENT TEAM: CMO ERIC HADLEY, CTO SCOTT PENBERTHY AND CFO TODD SLOAN

Former MSN, Nielsen and Photobucket Execs Join One of Web’s Leading Video Innovators

New York, NY – September 10, 2007: Heavy Corporation http://about.heavy.com/, one of the web’s leading video innovators, today announced the hiring of CMO Eric Hadley (former General Manager of Microsoft’s MSN Network), CTO Scott Penberthy (former Vice President of Engineering for Photobucket) and CFO Todd Sloan (former Executive Vice President and Chief Financial Officer of Nielsen NetRatings, Inc.). David Carson and Simon Assaad, co-CEOs of Heavy, made the announcement.
Heavy Corporation includes Heavy.com one of the Web’s leading video brands and the leader for 18-34 year old guys, and Husky Network http://www.huskynetwork.com/, a premium video ad network.

“With the addition of these very experienced and talented executives, we now have the strongest management team of any independent video network,” said Mr. Carson. “Hadley, Penberthy and Sloan were attracted to Heavy because of its ability to create valuable online video experiences. We feel that having these three very successful individuals join our team is a clear endorsement of our business strategy. Their vast knowledge and experience will further propel Heavy’s brand as the company continues to grow both in terms of products and geographies.”

Eric Hadley, CMO Mr. Hadley joins Heavy from the Microsoft Network, where he held the position of General Manager. Prior to this, Eric was on the Microsoft Digital Advertising Solution Team, covering MSN, Live.com, Xbox Live and all other Microsoft advertising-funded properties. Here he served as the General Manager of Global Marketing, handling product research, industry and agency initiative, network positioning, sales collateral and field marketing events, CRM and direct marketing.

“Heavy offers a fantastic opportunity in the consumer marketplace with an established video brand and exciting new undertakings,” said Mr. Hadley. “The recently announced Husky Network, for example, provides elegant and effective online video advertising solutions.”

While with Microsoft, Mr. Hadley produced and programmed Microsoft’s industry leading Media and Marketing Conference, Strategic Account Summit (SAS), for the past 5 years. He also managed the global rollout of Microsoft adCenter, the company’s next-generation advertising platform, and led the award-winning MSN 8 Butterfly campaign. Prior to joining Microsoft, Mr. Hadley played a key role in Ogilvy & Mather’s award-winning worldwide e-business campaign that successfully revitalized the IBM brand, and worked on the Burger King Corp. account at Ammirati & Puris and regional McDonald’s business at DDB.

Mr. Hadley serves on the Chief Marketing Officer (CMO) Committee of the Interactive Advertising Bureau. He is also a member of the Board of Directors for the VCU Advertising School and Urban Monkeys.

Scott Penberthy, CTO Dr. Penberthy comes to Heavy from Photobucket, where he held the title of Vice President of Engineering. Here, Dr. Penberthy led his engineering team to deliver the world’s largest and fastest growing personal media device, leading to the company’s recent acquisition by News Corporation. “I’ve been impressed with Heavy’s video capabilities for quite some time,” said Dr. Penberthy. “There is an excellent fit for my background and I feel that I can add a lot of value as Heavy takes advantage of both traditional and emerging internet platforms.”

Prior to his time with Photobucket, Dr. Penberthy served as CTO of IBM’s Industrial Sector and Vice President of IBM Global Services. Dr. Penberthy holds a SB and SM in Computer Science from the Massachusetts Institute of Technology, and a PhD in Computer Science from the University of Washington.

Todd Sloan, CFO Before joining Heavy, Mr. Sloan held the title of Executive Vice President and Chief Financial Officer of Nielsen NetRatings, Inc. where he led the company through more than five successful years in the public markets.

“What attracted me to Heavy is the impressive job the company has done of building a video content network, drawing a strong demographic and putting itself in a position to take full advantage of the assets it has built,” said Mr. Sloan. “I’m excited to get back into the Web publishing space and Heavy’s entrepreneurial profile is exactly the type I desired. Heavy presents the opportunity for me to aid in the development and growth of this company, as I have done with many others in the past.”

Prior to Nielsen, Mr. Sloan was Chief Financial Officer of About.com, Inc., where he led the company through its initial public and secondary offerings. Mr. Sloan also served as Executive Vice President and Chief Operating Officer of Sony Worldwide Networks and prior to that spent ten years in the media practice at Ernst & Young. Mr. Sloan holds a B.B.A. in finance and accounting from the University of Wisconsin and is a Certified Public Accountant.

About Heavy
The Heavy Corporation http://about.heavy.com/ includes Heavy.com, one of the Web’s leading video brands and the leader for 18-34 year old guys, and Husky Network, a premium video ad network.

Heavy.com is one of the web’s leading consumer video companies and the leader for 18-34 year old males, which is a key demographic for marketers and advertisers. Heavy combines its own unique original programming with those of its users to create an environment where you can control and even participate in your own personal video experience. Heavy’s original programming staples include “Superficial Friends,” “Kung Fu Jimmy Chow,” “The Massive Mating Game,” “The Burly Sports Show,” and “Behind the Music that Sucks.” Heavy’s original programming is available on Verizon V-Cast, Verizon FiOS, Comcast VOD, TiVo, Sony PSP, Apple iPod and Joost. Advertisers on the broadband network include Coors, Nissan, Panasonic, Diesel, Axe, Sony and Nike.

Husky Network, a premium video advertising network, provides brand advertisers with hand-selected premium publishers and bloggers who use Husky’s highly engaging and effective video ad units. For more information please see http://www.huskynetwork.com/.

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