HEAVY.COM NOW AVAILABLE ON CELL PHONES IN CANADA THROUGH VIRGIN MOBILE

“The Heavy Half-Hour” To Join Heavy’s Nine Shows Already on Television

Toronto, CA – October 22, 2007: Heavy.com http://about.heavy.com/, one of the web’s leading online brands and the leader for 18-34 year old guys, today announced that its original irreverent programming is now available via cell phone through Virgin Mobile Canada. QuickPlay Media, the leader in mobile TV and video solutions, will provide its OpenVideo™ platform to power the mobile video and audio streaming service. Additionally, The Heavy Half Hour, a half-hour of the best of Heavy, is now featured on Showcase Action on Saturdays at 9:30 PM, Thursdays at 7:30 PM and 1:30 AM, and Fridays at 3:30 PM. Heavy classic Behind the Music that Sucks can be seen on the IFC Channel Saturdays at 9:00 PM, Sundays at 12:30 PM, Wednesdays at 5:00 PM, and Thursdays at 11:00 AM.

“Heavy’s content has been available on various platforms internationally, but this is the first chance for Canadians to watch Heavy on their mobile devices,” said David U.K, Vice President and General Manager, Heavy Canada. “Teaming up with Virgin Mobile Canada allows our viewers to enjoy their favorite programs instantly, whenever they want.”

“Heavy.com has a host of hilarious and outrageous shows that will appeal to Virgin Mobile’s cool customers,” said Fil Giulione, Vice President, Product Marketing, Virgin Mobile Canada. “We’re excited that our mobile lovers will now have the exclusive opportunity to enjoy these original and not too be missed shows–simply by streaming them to their Virgin Mobile Samsung M510.”

Heavy programming available through Virgin Mobile Canada includes:

Ashy to Classy Ashford Lawrence (Chappelle’s Show’s “Ashy Larry”) brings you a low-life’s guide to the high life. http://www.heavy.com/play/channel/1959

Behind the Music That Sucks Behind The Music That Sucks is Heavy’s pop-culture sensation—an in-depth look at the lives of artists whose music makes us want to flog ourselves with a wet noodle. Sucky music surrounds us every day – find out why.
http://www.behindthemusicthatsucks.heavy.com/

Knob Hockey The players don’t dive, the goals are never disputed! Watch the playoff “action!” Knob Hockey is a compilation of short viral videos that incorporates the most notorious hockey players portrayed as two-inch tall hockey stick figures—the perfect way to reach Canadian males through branded webisodes and cleverly timed around the 2007 playoffs. Knob Hockey exceeded 1 million views and was covered by several hundred blogs and news sites, including NBC Sports. http://www.heavy.com/play/channel/2468

Superficial Friends Gathered in the Great Hall of Anorexia are five of the most self-important celebrities ever assembled! Lindsay Lohan, Paris Hilton, Nicole Richie and the Olsen Twins! Dedicated to selfishness and social ignorance, they are…The Superficial Friends! http://www.superficialfriends.com/

Workout from the Pen A correctional approach to staying in shape…its exercise with conviction! Filmed with ex-cons in prison, it’s a fitness show for guys! http://www.workoutfromthepen.heavy.com/

The Heavy Half-Hour, now featured on Showcase Action, includes selections from:

American Suck Countdown American Suck Countdown has a snide comic tone, featuring irreverent, often vulgar, commentary on pop culture figures, objects and news events. Each weekly piece is presented as a “Top 10 list”, and is - appropriately - narrated by a Casey Kasem sound-alike. http://www.heavy.com/play/channel/1213

Blisster All extreme stunts, occasional extreme pain. Features clip reels of Warren Miller-style extreme sport stunt footage and odd-ball pranks, set to a skate punk soundtrack. http://www.heavy.com/play/channel/1289

Heavy Horror Slasher clips, psychological horror and old school monster mayhem. If you’ve got the guts. http://www.heavy.com/play/channel/2438

The Kensington Report A hard-hitting, matter-of-fact British-style news program delivering insight, commentary, and in some cases, the truth. Episodes tackle seminal topics from the potential global threat of mindjacking to the hidden connections between cheese and racism. http://www.heavy.com/play/channel/1815

Kung Fu Jimmy Chow Jimmy Chow is a kung fu master on a mission of vengeance: to kill his nemesis, the masked kung fu mistress called The Purple Lady. Along the way, he picks up mall jobs and battles the Purple Lady’s cleverly disguised army of assassins, The Purple Ninjas. http://kungfujimmychow.heavy.com

Techsmart with Ron Jeremy American icon Ron Jeremy has teamed with Heavy News and is hosting his own technology review show. Each irreverent, Andy Rooney-style review of technology starts with an informative opening, then Ron takes to the street to find out what the people think about cell phones, video games, cars and more—and finally gives his conclusion on the nature of technology in society. http://www.heavy.com/play/channel/1955

Workout from the Pen Looking to shed a few pounds? Heavy’s latest fitness program takes you “inside” fitness with the convicts from the prison exercise yard! Jesus, Hawk, Lil’ Midget, Tyreese, and Ramon know how to keep their bodies in shape, and they don’t need spandex shorts to do it. They’re stronger than Sing Sing, rougher than Riker’s, more athletic than Alcatraz, and they’ll whip you into shape … with conviction! Stars Frank Alvarez (CSI: Miami, The Shield, 24, Entourage) as your host, Jesus. http://www.workoutfromthepen.heavy.com/

About Heavy
Heavy is one of the web’s leading consumer media companies and the leader for 18-34 year old males, which is a key demographic for marketers and advertisers. Heavy combines its own unique programming with those of its users to create an environment where you can control and even participate in your own media experience. Heavy empowers its audience to share, editorialize, and create their own content as well as provide its own library of programming. Heavy’s programming staples include “Superficial Friends,” “Knob Hockey,” “Heavy News,” “Behind the Music that Sucks,” “Canadian Contraband,” “Transworld”, “Contagious,” “Blisster” and “Machinima”. Portions of Heavy’s library of animation and live-action shorts are available on Virgin Mobile Canada this fall and currently for free download to the Sony PlayStation Portable and the Video iPod. Heavy recently launched several Television Shows on Alliance Atlantis’ IFC, Action and Diva Channels. Advertisers on the broadband network include Molson Canadian and Coors Light, Honda, Warner Bros. Canada, Labatt, Fanta, Nissan, Panasonic, Diesel, Axe, Sony and Nike.

About Virgin Mobile Canada
Launched in 2005, Virgin Mobile is Canada’s first wireless service created for and defined by youth. The country’s first mobile virtual network operator (MVNO), Virgin Mobile’s customers have access to a portfolio that includes monthly price plans, a full range of phones and a broad array of messaging, music and mobile content offerings. J.D. Power and Associates has recognized Virgin Mobile as highest in customer satisfaction with prepaid wireless service for two years in a row1. The Virgin Mobile group of companies has attracted over 10 million customers worldwide. Virgin Mobile phones are available at more than 4,000 locations with top-up cards available at more than 10,000 locations nationally. Virgin Mobile products can also be purchased online at www.virginmobile.ca or by calling 1-877-662-2824.

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