HEAVY CANADA HOOKS YOU UP WITH “BACKSTAGE ACCESS” TO THE CANADIAN MUSIC SCENE

Hostess Nicole Arbour, “The World’s Sexiest Comedian,” Takes Fans Behind-the-Scenes of the 2008 Juno Awards

Heavy Rolls Out The “Black Carpet” at Exclusive Juno After Parties

Toronto, CAN—April 3, 2008: Heavy Canada, the web’s leading independent online video entertainment company, today announced the launch of “Heavy Music Canada: Backstage Access,” hosted by Nicole Arbour, “the World’s Sexiest Comedian.” The new program will feature interviews, live clips and behind-the-scenes footage from the hottest names in Canadian rock, electronic, pop, hip-hop and more. The inaugural episode will take viewers inside the 2008 Juno Awards in Calgary, AB, on April 3rd, and will feature interviews with artists from Warner Music Group, Universal Music and EMI. Following the Junos, Heavy will debut its very own “Black Carpet” (adorned with its infamous Sumo logo) at after parties held by Gibson Guitars—where Nicole Arbour will also serve as host—as well as Warner Music and Universal Music.

Backstage Access’ Canadian hostess, Nicole Arbour, a.k.a. “the Barbie of comedy,” is a bombshell that has had her Seinfeld-esque observational humor featured on: TSN; ESPN; The W Network; Comedy Network; Much Music and MMVA’s; MTV, Bell ExpressVu Vu! Capsules and various radio stations across North America. “The must see” at this year’s 2008 LA Comedy Festival.

“You’ve only dreamed about the type of behind-the-scenes, backstage access to the Canadian music scene that Heavy and Nicole Arbour are offering up,” said David U.K. “In this first episode, our gorgeous and hysterical hostess will give Heavy viewers an irreverent view and VIP taste as she interviews 2008’s Juno Award nominees. It’s a perfect fit as Heavy’s audience are major music fans, they spend in excess of 7 Million dollars per month on physical CD’s and more than a million on concert tickets each month!”

“We’re long-time fans of Heavy—from their early days in the U.S., through their recent explosion in Canada,” said Steve Kane, President of Warner Music Group. “We’re extremely excited to have our musicians featured on Heavy and can’t wait to see their hilarious coverage of the Juno’s. We partnered with Heavy the day they launched in Canada.”

M30 Communications, a Canadian production company will produce “Heavy Music Canada: Backstage Access” for Heavy in Canada.

About Heavy Canada

Heavy, Inc. includes Heavy.com, one of the Web’s leading video brands and the leader for 18-49 year old guys.

Heavy.com is one of the web’s leading consumer video companies and the leader for 18-49 year old males, which is a key demographic for marketers and advertisers. Heavy combines its own unique original programming with those of its users to create an environment where you can control and even participate in your own personal video experience. Heavy’s original programming staples include “knob Hockey”, “Canadian Contraband”, “Superficial Friends,” “Kung Fu Jimmy Chow,” “The Massive Mating Game,” “The Burly Sports Show,” and “Behind the Music that Sucks.” Heavy’s original programming is available on CanWest Television; IFC Channel, Showcase Action and Diva, Virgin Mobile Canada, Verizon V-Cast, Verizon FiOS, Comcast VOD, TiVo, Sony PSP, Apple iPod and Joost. Advertisers on the broadband network include Molson, Virgin Mobile, Labatt’s, Telus, Warner Music and Warner Bros. Canada, Toyota, Maple Pictures, Nike, Honda, Dell, Axe, Mitsubishi and Ford.

Heavy Music Stats

• Audience 15 Million Worldwide*, 1.15 Million living in Canada

Canadian Data**

• 57% Bought Music CDs/tapes/DVDs in the past month • 25% Bought Ringtones or Ring backs = 287,500 ringtones per month • 22% Paid music online - songs/videos viewed/listened online/downloaded • 13% Paid music - concerts viewed online or downloaded • 18% own a satellite radio • 41% went to a concert last month

• ComScore Media Metrix - February 2008 ** ComScore Site Survey Nov 07. – Canada * Nielson’s Site Census February 2008

#

Press Contacts:

The Morris + King Company Lane Buschel / Chris Macowski 212-561-7454 / 212-561-7459 lane.buschel@morris-king.com chris.macowski@morris-king.com