HEAVY.COM LAUNCHES AUSTRALIAN DIVISION

Melbourne Native Brings Leading Young Men’s Digital Brand Home

Launch Partners Include: 20th Century Fox; Sony PS3; Telstra BigPond; Unilever, Warner Bros. and Xbox

Sydney, AUS – April 3, 2008: Heavy, Inc., the web’s leading independent online video company, today announced the launch of its Australian division. Joey Jodar, Managing Director, Heavy Worldwide, made the announcement. Heavy.com, founded by Melbourne native and co-CEO, Simon Assaad, already has a large footprint in the Australian digital market, with more than 300,000 unique monthly visitors and displaying media campaigns for a variety of partners, including: 20th Century Fox; Sony PS3; Telstra BigPond; Unilever, Warner Bros. and Xbox. Heavy.com is the leading broadband entertainment site for 18–34 year old men, attracting 20 million unique monthly visitors with a remarkable 26 minutes of average viewing time.

“Heavy has seen enormous success in the States, the United Kingdom. and Canada. Australia promises to carry on this record,” said Nathan Ruff, National Sales Director for Heavy ANZ. “Australians understand Heavy’s style of humour and will relate well with the campaigns, brands and content on Heavy.com. The site’s video-focused media units yield higher campaign performances and brand exposure than other, more traditional publishers in Australia.”

Heavy produces more than 30 minutes of original content per week, and is currently in a pre-production phase of creating new Australian channels of branded entertainment and original programming for the site. The channels will showcase the funniest and brightest Australian Internet stars whilst reflecting Heavy’s distinctive style of irreverent humour that has long-positioned it as a world-leading video entertainment site.

Australian sales and content opportunities can be explored by contacting Nathan Ruff at nathan.ruff@heavy.com or 0410 608 329

About Heavy, Inc.

Heavy, Inc. includes Heavy.com, one of the Web’s leading video brands and the leader for 18-34 year old men, and Husky Network, a premium video monetisation platform.

Heavy.com is one of the web’s leading consumer video companies and the leader for 18-34 year old males, which is a key demographic for marketers and advertisers. Heavy combines its own unique original programming with those of its users to create an environment where you can control and even participate in your own personal video experience. Heavy’s original programming staples include “Superficial Friends,” “Kung Fu Jimmy Chow,” “The Massive Mating Game,” “The Burly Sports Show,” and “Behind the Music that Sucks.” Heavy’s original programming is available locally on Channel V and Joost.

Husky Network, a premium video monetisation platform provides brand advertisers with hand-selected premium publishers and bloggers who use Husky’s highly engaging and effective video ad units.

Press Contacts:

The Morris + King Company Lane Buschel / Chris Macowski 212-561-7454 / 212-561-7459 lane.buschel@morris-king.com chris.macowski@morris-king.com